After the school exams were over my kids were demanding a short vacations. I had no other option except to visit Mahabaleshwar as it is a popular tourist destination, and the nearest Hill station from Pune, famous for its scenic hill station and strawberry orchards. On this long drive to our destination after almost two and half hours, we reached MAPRO Garden Panchgani, a decent place to freshen up and have food.
Mapro Garden is owned by Mapro Foods Private Limited, a company native to Mahabaleshwar. Mapro is a well-known brand across India that specializes in making jams, jellies, crushes, squashes, syrups and chocolates. The garden has various attractions such as a chocolate factory; a restaurant; a play area for children, a retail outlet for selling Mapro products and a food court serving delicious food like pizza, sandwiches, shakes and juices.
Another attraction in the garden is a “martial art show” of local artists displaying their skills with ancient weapons associated with Maratha Empire. The artist would slice the lemon and potato placed very close to another artists face. The nail biting stunt clubbed with musical drumbeats is an exhilarating experience that will definitely re-energize you for the day.
My kids ordered mock tails and also saw the process of making it. The kids were excited and the staff was also glad to explain how different combinations of syrups are used to make various drinks. I was thinking about Mapro’s strategy to reach their prospects directly.
Mapro’s main distribution channel is through various retail outlets, where customer hardly gets to taste and try the products. Mapro’s Garden concept is a unique way to give memorable product experience to its customers. We can sample taste all their products and also learn the ways to use their products.
To make it a must visit traveler’s destination they have, a well maintained Garden with the panoramic view of the surrounding hills and valleys, having variety of beautiful flowers, lawns, sitting area, sparking toilet and other facilities. Various events & cultural programs like, folk dance, martial arts, drum beats etc are organised. The company has adopted a unique marketing approach and has been able to create a mark for itself by not only focusing on giving quality products or just through promotion, but also by actively engaging with the prospects by providing inimitable memorable experience.