One of the most pervasive mistakes made by digital marketing agencies is neglecting to accurately select and define a target audience. Without this pinpointed focus, marketing campaigns risk becoming too general, thus failing to resonate with any specific group. This oversight can result in wasted resources, missed opportunities, and reduced ROI. Tailored content, crafted based on the interests, needs, and behaviors of a defined audience, elevates engagement and conversion rates. Hence, overlooking the importance of accurately selecting a target audience is not just a misstep—it’s a missed opportunity to genuinely connect and drive results.