Brand Persona is like the superhero identity of a product or company that sticks in your mind when you think about it. It’s not just about what the thing does; it’s about how it makes you feel.
Look at Fevicol, for example. It’s not just glue; it’s like the superhero of sticking stuff together. When you think Fevicol, you think super-strong and reliable.
Now, this superhero identity isn’t just for regular people buying stuff. Even big businesses think about this when they choose things. If a brand feels dependable, creative, or tough, that feeling influences big decisions.
In the world of buying and selling, having a strong and cool brand persona isn’t a choice; it’s a smart move. It’s like creating a superhero that people trust and want to stick with for the long haul.