EMPLOYER BRANDING – Sales Force Way !!!
The goal of reaching the topmost position and being able to maintain it in today’s competitive market is a challenge in itself. There would be many aspects that you need to work on and of course the first aspect that you would have to concentrate is ‘EMPLOYEES’.
The best places to work provide people with life satisfaction as opposed to job satisfaction alone. Family picnic, scholarships for deserving kids of the employees, having a day-care facility, etc, shows that you ‘CARE’.
“Salesforce, has implemented a Unique technique for employer Branding. It is “Ohana” Which means our extended family. Salesforce positions itself as a workplace that values employees as family members. This creates a sense of belonging and community. This USP lies in a culture that blends innovation, equality, and a deep sense of community. At Sales force, you’re not just an employee; you’re a valued member of our Ohana, driving success together.
